What Is Google Trends?
What Is Google Trends? How to use Google Trends? Google Trends, a complimentary tool provided by Google, enables users to examine the popularity of search terms entered into Google Search across various regions and languages. It utilises a customisable chart to visually represent the fluctuations in popularity over time, offering insights into the changing interests and trends of online users.
First, go to the Google Trends website. And enter a keyword you want to analyze into the search bar. After that click on Explore.
After that, you’ll see a graph that shows how popular a keyword has been over time. It’s important to understand this graph to use Google Trends well.
The graph shows a score from 0 to 100. This score tells you how much people are searching for that keyword.
If a keyword has a score of 100, it means it’s very popular. But if it’s 0, it’s not popular at all.
When you look at the graph, you can see when the keyword was most popular and when it wasn’t.
For example, if you search for “iPhone 15” you might notice it’s most popular between April and May.
You can also use filters at the top of the page to get more specific information, like which country the searches are from or what time period you’re looking at.
When you scroll down, you’ll find more helpful info:
Interest by subregion:
This shows how much people in different parts of a country are interested in your keyword. It helps you see where it’s most popular.
Related topics:
This tells you what other topics people are interested in when they search for your keyword. They might be similar or different.
Related queries:
Here, you can see what specific things people are searching for when they look up your keyword. It shows the exact questions or phrases they’re typing into Google.
Google Trends lets you compare more than one thing. You can do this by clicking “Compare” at the top and adding more words.
For instance, let’s say we add iPhone 15 and iPhone 14. Then, the tool will show us how popular both of these words are, and we can compare them.
5 Ways to Use Google Trends to Improve Your Marketing
Perform Keyword Research
Keyword research means finding important words that people search for and that relate to your business.
You want to use these words on your website so that it shows up higher in search results and gets more visitors who are interested in what you offer.
To start, let’s pretend you sell Glasses. You can search for “Glasses” on Google Trends. Then, look at the “Related queries” part to see which other popular words you could use on your site to attract more visitors.
In the example, you might notice that lots of the words are about specific brands. That’s because when people look for glasses, they often search for a particular company’s glasses.
If you sell different brands, you can still use these words on your website to show what kinds of products you have.
You can also compare different words to see which ones are searched for more often.
Improve Your YouTube SEO
Google Trends can be useful for improving your YouTube videos’ visibility, known as YouTube SEO. This means using strategies to make your videos rank higher in YouTube’s search results and get more views across the platform.
To start, you need to find topics that people are interested in so you can make videos about them. You can use Google Trends for this.
For example, if you make cooking videos, type in a topic you’re interested in, like “pasta cooking.” Then, change the settings to focus on YouTube searches and select a category that matches your channel’s theme, such as “cooking”
If “cooking” looks like a popular and steady topic, you can make videos about it. But you can also explore other ideas.
Scroll down to see “Related topics” and “Related queries.” Click the arrows to see more suggestions. Some good ideas might be cooking games for girls, biryani cooking and more. These are topics people are searching for, so making videos about them could attract more viewers.
Optimise Your Local SEO Strategy
Local SEO means making your business easier to find online for people in your area. This is especially important if you have a physical store or serve a specific local community.
Let’s say you sell mobile covers. You want to know which Pakistani province is important for your business locally.
You can do this by typing “mobile covers” into Google Trends. Then, look at the “Interest by subregion” section to see which Province is most interested in mobile covers.
Once you know which areas are popular for mobile covers, you can make specific pages on your website for those places. For example, you can have pages like “mobile cover in sindh,” “mobile cover in punjab,” and so on.
On these pages, include words that people might search for, like the types of mobile covers you sell, your prices, shipping options, and what customers say about your products.
Doing this helps your website show up higher in search results when someone looks for surfboards in those areas.
Take advantage of seasonal trends
A clever marketing plan taps into seasonal trends, such as those during holidays or specific times of the year, to increase sales and website visits.
For instance, if you run a gift shop, you know that there’ll be a surge in gift searches before Valentine’s Day and Mother’s Day. You can confirm this using Google Trends.
Once you identify such a trend, adjust your marketing strategy accordingly. For example, you can increase your advertising budget for paid search campaigns, offer discounts or deals, and create special bundles or packages before the trend starts.
Additionally, you can develop seasonal content, like a blog post about selecting the perfect gift, which can continue attracting traffic for years with minimal maintenance.
It’s important to differentiate between trends and fads. Trends are recurring topics that peak around the same time each year, while fads are sudden spikes in interest that quickly fade away.
Keep an eye on how you compare to your competitors.
Looking at how you measure up against your competitors helps you figure out how to get better.
On Google Trends, you can compare your brand to others, coke and pepsi. This shows you who’s doing better over time.
For example, coke has been ahead for a while, but pepsi is catching up. At a certain point Pepsi went ahead. Meanwhile, Pepsi has had some ups and downs, but Coke has been more consistent.
If you’re in a similar business, you can learn from what your competitors do during busy times. This can help you plan your own marketing better.
You can also use tools like Market Explorer to see what keywords bring in the most visitors to your competitors’ websites. This way, you can spot trends and make your own marketing plans based on what works for them.
