Sam Altman-led OpenAI announced on Wednesday that it has formed content and product partnerships with The Atlantic and Vox Media. These agreements will enable OpenAI to license content for its ChatGPT AI chatbot and collaborate on various product development initiatives.
OpenAI has made similar deals with News Corp, Dotdash Meredith, the Financial Times, and Reddit. However, it faces lawsuits from the New York Times and other newspapers for alleged copyright infringement in training its AI systems.
Financial terms of the Vox Media and The Atlantic deals were not disclosed. Vox Media, which includes brands such as Vox, The Verge, and New York Magazine, will license content to OpenAI, aiding in ChatGPT’s user information while gaining brand attribution and audience referrals. Vox Media will also utilize OpenAI’s tools for its affiliate commerce product, The Strategist Gift Scout, and its Forte first-party data platform.
The Atlantic’s agreement will make its articles available in OpenAI’s products, including ChatGPT. The Atlantic will help shape future real-time discovery products and have privileged access to OpenAI technology to provide feedback and improve news experiences. The Atlantic is also developing Atlantic Labs, an experimental microsite to explore AI’s potential in journalism.
Vox Media CEO Jim Bankoff expressed enthusiasm for the partnership, emphasizing goals of leveraging AI for innovation and productivity. The Atlantic CEO Nicholas Thompson highlighted the significance of AI in future web navigation and the importance of making their content more discoverable through OpenAI’s platforms.
Separately, OpenAI faced controversy with actress Scarlett Johansson, who accused the company of using a voice similar to hers without permission for the GPT-4o chatbot. Johansson’s lawyers have demanded the removal of the voice.